About Us
If you are in the business of shisha making or selling shisha molasses or accessories, you are invited to join the European Shisha Community Alliance, an alliance of businesses from every corner of the shisha community dedicated to preserving the tradition of shisha across Europe.
Recently, the tradition of shisha has come under threat from legislation in a number of EU member states, most notably in the form of flavoured tobacco or menthol bans. And with the COVID pandemic changing how shisha is served and enjoyed, it’s not an easy year for our community
The European Shisha Community Alliance (ESCA) has formed to prevent the introduction of rules and regulations that are detrimental to the shisha community.
ESCA will work to promote shisha and to educate the public and political leaders about the tradition of shisha and those who use it. Membership for 2021 is free.
If interested in joining please follow the link below and select the ´Join´ option.
The European Shisha Community Alliance (ESCA) is a European alliance to protect and serve its members who are facing threats from new legislation at the local, national and EU level.
Here are some of the benefits you receive when you join our organisation:
Advocacy and Legislative Representation
Your membership of ESCA supports the representation of shisha at legislative bodies and regulators at the national and EU levels. The shisha sector and culture needs a strong unified voice in defending our businesses. Membership not only supports efforts to protect your business but also gives you a voice at the table in shaping our policy priorities for the industry in the future.
Tools, Resources, and Education
ESCA will support its members in reaching out to their political representatives. We will be there for your business whenever it is threatened at local, national or EU level.
Members will receive regular updates on pending legislation and regulations affecting shisha and shisha related products through news updates. Members will also be provided the most relevant news and insights for improving your business and informing the community.
Unifying Voice
We need an ever-present organisation that unites the segments of our sector to defend our culture and businesses. ESCA is uniting manufacturers, distributors, retailers and lounge owners. Bringing together the industry will not only help defend the future of your business, but it will also help to grow it through new insights and connections.
